Project 03
Mezmo app onboarding
A guided experience that helps customers configure processors and move toward a useful telemetry pipeline.
The challenge
Many new users disengaged shortly after signing up because the onboarding experience relied heavily on external documentation. Without enough in-product guidance or feedback, users struggled to understand the platform and successfully create their first telemetry pipeline.
The approach
I mapped the complete onboarding journey, conducted stakeholder and customer interviews, researched competing products, and designed and tested the experience in Figma. I simplified the workflow around essential tasks and used FullStory to evaluate how customers interacted with the released experience.
The result
The new workflow helped more users complete their first pipeline and understand the value of Mezmo’s processing capabilities. The project delivered a 2×+ increase in new logos compared with the previous year and a 120% increase in returning logins after signup.
